We want to end the year right, so we’ve lowered all our prices from now until January -  all tees only $15! That’s an awesome price to hook up your friends, family, neighbors, bartenders, whoever, with some sweet gear. For all of you within the continental US using standard shipping - it’s FREE!
Remember nothing says, [...]

and they are awesome.
seriously … probably one of the most down to earth, nicest and creative couples you’ll ever come across. we were stoked when we first met them at a a mutual art show and have been admiring their work ever since.
they kind of seem to do it all when it comes to design, [...]

NEW YORK SURF FILM FESTIVAL

Joe and Amy with Andrew Judge, COO of Surfaid International, Christian Driggs of Driggs Bros Pro, Jason and Elizabeth Ritter of Surfaid in NYC.

morgan berk, co-founder of the New York Surf Film Festival, interviewing with the Driggs Bros.

Beau Young setting up to perform at the Film Festival.

The crowd partying in [...]

As many of you know, on Wednesday September 30, a 7.6 earthquake hit Sumatra. Our friends at SurfAid International have launched an Emergency Response Appeal to help the people of Padang.
There has been extensive damage and many homes, buildings, schools and hospitals have been destroyed. The death toll stands at 704, as reported by the [...]

Big THANK YOU to Laura Vorps and our the founders of the New York Surf Film Festival, for including OKOTO in the fall surf fashion show that ran on the local NY news station last Friday. Check it out below …

Since we had such a great time last year at the Belmar Pro, we’ll be down again this weekend to hang with the Eastern Lines crew, nearly 30 other sponsors and 150 competitors.  Stop by our booth for ridiculously priced threads and some sweet giveaways. If you can’t make it, you can still follow everything [...]

So we received an email today, with one of the greatest photographs attached to it that we might have ever gotten from a friend. Sent straight from Tonga … yes, Tonga, the “Friendly Islands” settled right between New Zealand and Hawaii. With it, Erik’s email explained that unfortunately, there wasn’t a beautiful native nearby to [...]

We were introduced to Waves For Development by Dr. Dave, founder of SurfAid International, last winter at Billabong’s Wild Rock Wine release party. We hit it off from the start and were super stoked when Dave from WAVES called us and asked if we wanted to get involved with their first annual NYC fundraiser.
Amy [...]

it’s a huge prop for us to be talked about on the same page as companies like threadless and johnny cupcakes. we’ve been huge fans of theirs since the beginning of time … if by the beginning of time you mean, like, the past few years. the beginning of our time, i should say.
back to [...]

IATT TV Episode #16 7/18/09 from I Am The Trend on Vimeo.
so we were super stoked to get a little feature spot on I AM THE TREND. they chose us as the featured “indie clothing company of the week”, hit us up with an interview, which you can read here, and gave us a shout [...]